$799.99 – $849.99
All iPhone 12 Pro Max models have a haptic-touch capable 6.7″ (diagonal) “Super Retina XDR” display (2778×1284, 458 ppi, 800 nits max brightness) that occupies nearly the entire front of the device. It has fourcameras. On the front — tucked in the “notch” — is a “TrueDepth” camera that in addition to supporting “Advanced Face ID” identification functionality, takes 12 megapixel photos, shoots 4K video, and has software support for Portrait mode, Portrait lighting, and more. The rear packs a 4K video-capable “pro 12 megapixel camera system” with three cameras — Ultra Wide (f/2.4 aperture, 120-degree field of view), Wide (f/1.6 aperture, sensor-shift optical image stabilization), and Telephoto (f/2.2 aperture). Apple notes that the iPhone 12 Pro Max provides “computational photography” features that improve low-light performance and reduce noise compared to earlier iPhone models.
The iPhone 12 Pro Max uses a partially “surgical grade” stainless steel case with flat polished stainless steel sides and has a glass front and back. The front has a “Ceramic Shield” cover for improved durability and the back has an integrated “MagSafe” magnetic charging connection. It is splash, water, and dust-resistant to the IP68 standard (maximum depth of 6 meters up to 30 minutes). It has four color options — a medium-toned “Graphite”, silver, gold, and “Pacific” blue.
Internally, the iPhone 12 Pro Max is powered by a 64-bit 3.0 GHz “Apple A14 Bionic” processor with six cores — two performance cores and four high-efficiency cores — and a 16-core Neural Engine. It has 6 GB of RAM and 128 GB, 256 GB, or 512 GB of flash storage. It also supports 802.11ax Wi-Fi 6 with 2×2 MIMO, 5G wireless, Bluetooth 5.0, Ultra Wideband “for spatial awareness,” NFC for Apple Pay, “Express Cards with power reserve” for compatible transit systems, a LiDAR scanner, and dual SIMs (one hardware nano SIM and one software-based eSIM).
Apple estimates that the iPhone 12 Pro Max provides “up to” 80 hours of audio playback, 20 hours of video playback, and 12 hours of streamed video playback.
In the US, this specific iPhone 12 Pro Max cost US$1099, US$1199, and US$1399 with 128 GB, 256 GB, and 512 GB of storage, respectively. It also originally was available on AT&T, Sprint, T-Mobile, and Verizon for as little as US$45.79, US$49.95, and US$58.29 a month, respectively, with a two-year contract. Discounts were available for trade-ins, as well.
Apple has been part of the ConnectED initiative since 2014, pledging $100 million of teaching and learning solutions to 114 undeserved schools across the country. We’ve donated an iPad to every student, a Mac and iPad to every teacher, and an Apple TV to every classroom. And we’ve implemented a process that provides planning, professional learning, and ongoing guidance so every school can experience the transformational power of technology.
Many Apple ConnectED schools do not have a strong network or a dedicated technology department. So before any products are delivered, Apple Project Engineers conduct a full survey of the school’s existing wireless infrastructure and help install or upgrade a network. To help every teacher become comfortable with new technology, the Apple Education team provides a series of workshops designed specifically for educators. We start by helping them integrate iPad, Mac, and Apple TV into their curriculum and lessons, then show them how to create original and engaging books, presentations, and other learning materials. Compared to the previous year, open leadership roles filled by women globally increased by 10 percentage points overall, and by 8 percentage points in R&D. And in the U.S., open leadership roles filled by people from underrepresented communities increased by 16 percentage points overall, and by 9 percentage points in R&D.
