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ABOUT SONY

In late 1945, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K.,(Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.University of Arizona professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968. Sony's headquarters moved to Minato, Tokyo from Shinagawa, Tokyo around the end of 2006.The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

Get up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f/2.8 Macro G OSS Lens for Sony’s E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.

Critical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens’ performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.

Designed for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.

True macro design affords a life-size, 1:1 magnification ratio along with an 11″ minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.

Two extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.

One aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.

A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.

A Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.

Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera’s sensor-shift type image stabilization for more effective control of camera blur.

A focus range limiter switch allows you constrain the usable focus range between 11-19.7″, 19.7″-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.

This lens’ focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.

Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Weight

4 lbs

Dimensions

16 × 10 × 8 in

Sony FE 90mm f/2.8 Macro G OSS Lens

Name: Sony FE 90mm f/2.8 Macro G OSS Lens
SKU: 6857
Price: 1098.00 USD
Availability: InStock

$1,098.00

Categories: Camera Lenses, Sony lenses

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Sony FE 90mm f/2.8

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